Commissioned the re-brand of the CMA Music Festival, shortening the name to CMA Fest and creating a look that reflects the changing demographics and geography.
Part of the re-brand was to create more interactive and socially shareable elements across the footprint. We created 3D branded elements, which contributed to 850+MM reach across social media channels.
Improved the navigation and usability of the CMA Fest app, contributing to 69% increase in amount of time spent on the app year-over-year.
We made a concerted effort to promote awareness that the proceeds from CMA Fest go to music education programs by including activities that fans could participate including a coloring wall and an Instagram mosaic. This was a partnership with US Bank.
We produced large format signs to utilize prime real estate at the festival to help fans find the information they needed.
We used existing digital displays throughout downtown to communicate with fans.