Amanda Eckard

CMA Foundation, the charitable arm of CMA, launched our first cause marketing campaign in August 2018. The campaign will run through 2019 and features celebrities sharing their stories through digital channels to promote music education programs across the country. Of all of my accomplishments at CMA, this is by far the one I am most proud.

U.S. Bank came to the CMA Foundation wanting to work together to create content that matters as part of their “Power of Possible” brand campaign. We went into key markets with artists and songwriters to outfit music programs in underprivileged schools with the resources they need to build robust music programs.