A once-in-a-lifetime, historical project. Thirty of country music's greatest artists gathered together to make a music video celebrating country music and the 50th CMA Awards. Associate producer.
Working with the marketing team, I created a teaser roll out plan leading up to the release of the video to generate excitement and fan chatter. I produced 30 short black & white videos with just the individual artist's voice, a date and a website.
The teaser campaign started two weeks before the release of the music video, with each artist posting their tease on their socials on predetermined days, driving back to ForeverCountry50.com
Fans were directed to a website where they could sign up for updates leading up to the teased date, where we could capture data for future use.
Produced a behind-the-scenes web series showing how the biggest music video in country music history was made.